![]() Do a trademark search in USPTO or EUIPO for similar trademarks to make sure yours doesn’t conflict with another registered mark.Here’s what you need to do to trademark your logo (once you’ve already designed it): It’s helpful to have a copyrighted logo, but a trademark is more enforceable across different situations for logos. If a designer created it for you, they will transfer the copyright to you. You could copyright your logo if you or your company designed it and if it has a high enough level of creativity. The copyright owner is the only one allowed to produce or modify that design. A copyright protects the ownership of the work, in this case, the logo design. It’s also important to know how to copyright a brand logo, though copyright works a bit differently than trademark. Registering your trademark simply gives you more power to enforce your rights when they are infringed upon. You can protect your trademark in other countries.You can take litigation to federal courts. ![]() Customs and Border Protection can confiscate suspected counterfeits automatically if your trademark is registered For example, the name “AppelComputers” would infringe on Apple’s trademark.Ī registered trademark comes with a few more perks: ![]() Only registered trademarks are protected under the Anticybersquatting Consumer Protection Act, which means you can sue an organization for registering a domain name that sounds like your brand but is spelled differently. WHAT DO YOU GAIN BY REGISTERING YOUR LOGO AS A TRADEMARK? Trademarks prevent this from happening by protecting the following elements of a logo: If another brand came along and started selling soft drinks with the Coca Cola logo, consumers would think the drinks came from Coca Cola itself. Learn how we can help protect your business logo and brand with technology WHAT DOES A TRADEMARK PROTECT?Ī trademark is designed to protect your brand’s identity in the marketplace. The EU Intellectual Property Office (EUIPO) also has helpful guides on European trademark law. To learn more about trademark law, check out this basic guide from the U.S. Your mark will be enforceable from when you begin a trademark application. We’d recommend trademarking your logo as soon as it’s finalized, even before you’ve brought your product to market. However, protections only apply in local jurisdictions, and if someone registers a similar trademark, their mark will take precedence over yours. Under common law in the U.S., a trademark is protected simply for having been created and used by a business. If you’re thinking about filing a trademark for your logo, you may have read that your logo is already trademarked simply because you use it.
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