FlowĬreating a flow for your newsletter is important because it helps set up what to expect. If you ever have something special to send that falls outside of that window, you can send it in a one-off email campaign. Creating a schedule or using a calendar can help with organization and timeliness. Sending it on the same day each time it goes out is a good idea too. Whichever you decide to do, be sure to stick with it so that parents know what to expect. Choosing which comes down to making sure parents get the information they need often enough. Typically, newsletters go out weekly or monthly. How often you send your newsletter may not seem important, and you’re right: It’s not the most important thing. The easier you make it for people to access, the more readership you’ll have. After you send it out, you can post it to your social media channels or save it as a PDF to archive on your website. It is easy to send, can be linked to other forms of communication, and has no restrictions on design or length. One of the most used formats today is the email newsletter. Still, some guidelines make sense.Įxample of an email newsletter template, showing how white space, color, and graphics can make your newsletter stand out. Most newsletters need to be extremely short so they don’t lose the customer’s attention, but with daycare newsletters, sometimes more is better because parents want to know what’s going on in their child’s classroom or daycare center. Helps retain clients and bring in new ones.Builds trust and solid relationships with parents.Becomes a consistent, reliable form of communication.Ensures parents get the critical information they might miss otherwise.Allows parents to get a glimpse inside the daycare.Keeps parents abreast of upcoming events.Here’s why a newsletter can be beneficial to your daycare: This is likely because a newsletter feels more familiar and targeted than social media might, and it’s coming directly to them-much like a Facebook private message to someone might mean more than a post. When communicating with parents as your “customers,” it’s important to remember that 90% of customers prefer to receive updates from businesses via newsletters versus other formats like Facebook updates. Newsletters are a great way to increase parents’ involvement, keep them up to date, attract more parents, and strengthen your daycare’s brand. According to Scholastic, surveys repeatedly show that parents read newsletters and consider them a useful source of information. While class websites, handwritten notes, emails, and telephone calls are effective ways to communicate with parents, newsletters are becoming a more popular option. They provide a laid-back way to keep parents in the loop. Newsletters usually contain various content, from announcing upcoming events to showcasing what’s happening at the daycare. It gets produced consistently-usually weekly or monthly-and communicates what is happening in your daycare. The purpose of a newsletter for daycareĪ newsletter is a regularly occurring form of communication to parents that’s sent via email, posted on your website, or handed out in printed format as they pick up their children. Below, you’ll learn how a daycare newsletter can achieve this, how to create one, and what should go in it. One item on your list should be to communicate with parents regularly.
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